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Conversational Marketing: Engage, Convert, and Succeed!


It is a no brainer that reaching and engaging with customers and constituents is essential for success.


There are various approaches that have been tested and tried over the years. The most popular so far as been conversational marketing.


Conversational marketing is a powerful technique that can help you do just that, by using real-time conversations with your audience to drive engagement and sales.


Here are some examples of conversational marketing techniques that can be used in a business or service organisation set up.


  1. Chatbots: Chatbots are computer programs that can simulate human conversation, and they can be used to interact with customers and constituents in real-time. Chatbots can be programmed to answer common questions, provide product recommendations, and even make purchases or book appointments.

  2. Live Chat: Live chat allows customers or constituents to communicate directly with a representative from your business or agency in real-time. This can be a great way to answer questions, provide support, or help customers navigate your website or services.

  3. Email Marketing: Email marketing can be a powerful tool for conversational marketing, as it allows you to engage with customers and constituents directly in their inbox. By using personalised messaging and targeted offers, you can drive engagement and sales.

  4. Social Media: Social media can be a great platform for conversational marketing, as it allows you to engage with customers and constituents in real-time. By responding to comments and messages quickly and thoughtfully, you can build a loyal following and drive engagement.


78% - of B2B customers expect companies to have a deep understanding of their needs and provide personalized experiences.

Practical outcomes that can justify the usage of conversational marketing include:


  1. Increased Engagement: Conversational marketing can help you engage with customers and constituents in real-time, which can lead to increased engagement and brand loyalty.

  2. Higher Conversion Rates: By using personalised messaging and targeted offers, you can increase the likelihood that customers or constituents will make a purchase or take other desired actions.

  3. Improved Customer Service: Conversational marketing can be a great way to provide support and answer questions quickly and efficiently, improving the overall customer or constituent experience.

  4. Better Data Insights: By tracking customer or constituent interactions with your conversational marketing tools, you can gain valuable insights into their preferences and behaviours, which can inform future marketing and business decisions.


It’s neve been easier to communicate with you customer, and your company should be taking advantage of it. Fostering a good relationship with your customers is one of the most effective ways to understand where they are, what they want, and how you can meet their needs.


As conversational marketing techniques and tools evolve, experiment with the different ways you can implement them. Lead your customers to the purchase, delight them with automated assistants, and become a brand that listens to its audience.


Partnering with Connecting Dots can assure your business and organisation a strong positioning with competitive edge.


Don't let the security and digital revolution pass you by.


Contact us today to learn more.


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